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Dec 30, 2024
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Catalog 2019-2020 [ARCHIVED CATALOG]
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CST 375 - Brand Strategies for Designers
Covers the essential components and elements that make up successful brands and how to map out a brand strategy employing current brand development tools and processes. Through readings, lectures and hands-on projects, students explore how brands go beyond logos and visual identity systems to include all aspects of a business that connect consumer needs, emotions and the competitive market environment.
Prerequisite(s)/Corequisite(s): (Prereq: CST 227 with a C- or better or (Instructor Consent)
Typically Offered: Spring term only
Units: 3
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