HCOM 373 - Introduction to Public Relations

Call: 831-582-3000
Visit: 5108 Fourth Avenue, Marina, CA 93933
Mail: 100 Campus Center, Seaside, CA 93955

Introduces students to the history, evolution, principles and basic practices of modern public relations. Students study theories of the public and public relations and build skills in crafting and distributing effective communication campaigns.

Prerequisite(s)/Corequisite(s): (Prereq: GE Area 1A and 1B and 1C with a C- or better)
Typically Offered: Spring term only - even years

Units: 3