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May 04, 2024
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Catalog 2021-2022 [ARCHIVED CATALOG]
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BUS 306 - Fundamentals of Marketing
Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, use of marketing tools, strategic market planning and program development, organization and management of marketing and distribution value chain, product management, ethical and legal aspects of marketing along with corporate social responsibility, and applications of Internet marketing are studied.
Prerequisite(s)/Corequisite(s): [(Prereq: GE B4 with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Fall, Spring
Units: 4
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