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May 12, 2024
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Catalog 2021-2022 [ARCHIVED CATALOG]
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BUS 662 - Marketing Management
Students apply marketing frameworks to develop integrated marketing strategies that leverage market opportunities or address identified problems. Students make responsible marketing decisions based on analyses of target markets, while considering contexts and elements of the marketing mix to offer value to customers.
Prerequisite(s)/Corequisite(s): (Restricted to MBA Majors Only)
Typically Offered: Periodically offered
Units: 3
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