Mar 28, 2024  
Catalog 2021-2022 
    
Catalog 2021-2022 [ARCHIVED CATALOG]

HCOM 373 - Introduction to Public Relations


Introduces students to the history, evolution, principles and basic practices of modern public relations. Students study theories of the public and public relations and build skills in crafting and distributing effective communication campaigns.

Prerequisite(s)/Corequisite(s): (Prereq: GE  Areas A1 and A2 and A3 with a C- or better)
Typically Offered: Spring term only - even years

Units: 3