Mar 28, 2024  
Catalog 2021-2022 
    
Catalog 2021-2022 [ARCHIVED CATALOG]

HCOM 372 - Social Media Theory and Practice


An introduction to the history, theory, technology, and uses of social media, using both research-based and practical approaches. The class will draw from science and technology studies, communication theory, cultural studies, and media studies to critically evaluate the impact of social media on relationships, activism, branding, politics, news media, and identity. Students will study and use a variety of digital social networks (commercial social media platforms, blogs, wikis, and forums) and examine and utilize the commercial and marketing applications of those networks. They will understand the landscape of social media, learn best practices, and create and propagate content.

Typically Offered: Fall term only - even years

Units: 4