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Apr 19, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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BUS 321 - Electronic Commerce: Mrkting
Firms are experiencing dramatic shifts in standard business practices caused by the emergence of a global electronic marketplace and investment in web commercialization. Explores models firms are applying in a socially responsible and ethical manner. Focuses on the marketing issues in commercialization of computer-mediated environments (CMEs) like the WWW and emerging electronic media.
Prerequisite(s)/Corequisite(s): [Prereq: BUS 306 with a C- or better and (Junior or Senior Standing)]
Typically Offered: Periodically offered
Units: 4
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