Jan 31, 2023  
Catalog 2022-2023 
    
Catalog 2022-2023

BUS 321 - Electronic Commerce: Mrkting


Firms are experiencing dramatic shifts in standard business practices caused by the emergence of a global electronic marketplace and investment in web commercialization. Explores models firms are applying in a socially responsible and ethical manner. Focuses on the marketing issues in commercialization of computer-mediated environments (CMEs) like the WWW and emerging electronic media. 

Prerequisite(s)/Corequisite(s): [Prereq: BUS 306  with a C- or better and (Junior or Senior Standing)]
Typically Offered: Periodically offered

Units: 4