Jan 31, 2023  
Catalog 2022-2023 
Catalog 2022-2023

BUS 421 - Marketing Research

A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context.

Prerequisite(s)/Corequisite(s): [(Prereq: ((BUS 204  or STAT 100 ) and (BUS 306 ) with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Fall, Spring

Units: 4