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Apr 20, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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BUS 421 - Marketing Research
A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context.
Prerequisite(s)/Corequisite(s): [(Prereq: ((BUS 204 or STAT 100 ) and (BUS 306 ) with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Fall, Spring
Units: 4
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