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Apr 25, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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BUS 422 - Professional Selling and Sales Management
Developing selling and communications skills is critical for business professionals. The course explores how to build and maintain mutually beneficial relationships among various organizational forms, customers, investors and stakeholders. This is a hands-on course that includes role-playing, presentations and guest speakers. The course addresses how to improve sales force effectiveness using analytic tools, and issues in recruiting, training, motivating, compensating and retaining salespeople.
Prerequisite(s)/Corequisite(s): [Prereq: (BUS 306 ) and (GE Area B4) with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Periodically offered
Units: 4
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