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Apr 19, 2024
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Catalog 2022-2023 [ARCHIVED CATALOG]
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BUS 436 - Agribusiness Strategy
Introduces key issues in agricultural strategy and marketing, including market structure, performance measures, strategic positioning and market dynamics. Competitive analysis of agribusiness and food/fruit/vegetable markets in terms of dynamics of pricing, entry/exit, and strategic commitment are presented.
Prerequisite(s)/Corequisite(s): [(Prereq: BUS 202 with a C- or better and (Junior or Senior Standing)]
Typically Offered: Periodically offered
Units: 4
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