Apr 18, 2024  
Catalog 2022-2023 
    
Catalog Navigation
  Catalog Home
  User’s Guide
  General Information
  Programs and Degrees
  Course Descriptions
  International Programs
  Undergraduate Requirements
  Graduate Requirements
  Calendars
  Class Schedule
  Policies & Procedures
  Admissions
  Tuition & Fees
  Financial Aid
  Catalog Archive
HELP
Catalog 2022-2023 [ARCHIVED CATALOG]

KIN 485 - Sports Marketing

Covers the business of selling sport in our society. Explores the nuances of the sport business industry, sport management, and sport marketing. Describes and discusses the marketing mix: the strategic combination of four elements - product, price, place, and promotion - and segmentation, targeting, and position in the sport business.

Typically Offered: Periodically offered

Units: 3