Jan 31, 2023  
Catalog 2022-2023 
Catalog 2022-2023

KIN 485 - Sports Marketing

Covers the business of selling sport in our society. Explores the nuances of the sport business industry, sport management, and sport marketing. Describes and discusses the marketing mix: the strategic combination of four elements - product, price, place, and promotion - and segmentation, targeting, and position in the sport business.

Typically Offered: Periodically offered

Units: 3