Marketing Concentration

Required Courses

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  Complete the following course (no substitutions):

• BUS 421 - Marketing Research Units: 4

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• Complete three of the following courses (one substitution allowed):

• BUS 322 - Integrated Marketing Communications Units: 4
• BUS 323 - Service Marketing Units: 4
• BUS 422 - Professional Selling and Sales Management Units: 4
• BUS 423 - Advanced Professional Selling Units: 4
• BUS 425 - Global Marketing Units: 4

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• Pre-authorized Substitute courses:

• BUS 430 - Introduction to Social Entrepreneurship Units: 4
• BUS 435 - Supply Chain Management Units: 4
• BUS 440 - Enterprise Resource Planning Units: 4
• BUS 441 - Project Management Units: 4
• BUS 451 - Venture Formation/Finance Units: 4
• BUS 460 - Emerging Technology and Digital Organization Units: 4
• BUS 468 - Business Analytics Units: 4
• BUS 469 - Database Management Units: 4
• BUS 498 - Internship Units: 1-6