Business AS-T to Business, BS ~ Marketing Concentration

Business AS-T to Business BS Core Requirements

• Complete all of the following courses:

• BUS 301 - Principles of Business Analytics Units: 3
• BUS 303 - Major Pro-seminar Units: 1
• BUS 304 - Business Communications & Critical Thinking Units: 3
• BUS 305 - Principles of Management Units: 4
• BUS 306 - Principles of Marketing Units: 4
• BUS 307 - Finance Units: 4
• BUS 308 - Information Systems for Decision Making Units: 4
• BUS 399S - Business Pre-Capstone: Responsible Business Models for Community & Societal Impact Units: 4
• BUS 499 - Strategic Management-Senior Capstone Units: 4

•  

• Complete one of the following courses:
  Students are encouraged to consult pathways or speak to an advisor to satisfy course prerequisites

• BUS 309 - Principles of Operations Management Units: 4
• BUS 310 - Entrepreneurship Units: 4

Marketing Concentration

•  

  Complete the following course:

• BUS 421 - Marketing Research Units: 4

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• Complete two of the following courses:

• BUS 322 - Integrated Marketing Communications Units: 4
• BUS 323 - Service Marketing Units: 4
• BUS 422 - Professional Selling and Sales Management Units: 4
• BUS 425 - Global Marketing Units: 4

•  

• Complete one of the following courses:

• BUS 430 - Introduction to Social Entrepreneurship Units: 4
• BUS 435 - Supply Chain Management Units: 4
• BUS 440 - Enterprise Resource Planning Units: 4
• BUS 441 - Project Management Units: 4
• BUS 451 - Venture Formation/Finance Units: 4
• BUS 460 - Emerging Technology and Digital Organization Units: 4
• BUS 468 - Business Analytics Units: 4
• BUS 469 - Database Management Units: 4
• BUS 498 - Internship Units: 1-6

General Education and University Requirements

To satisfy the requirements of the degree, students must successfully complete all Undergraduate Requirements  .  Several of these (Upper division GE Area 2, Upper division GE Area 4, Upper division Service Learning, and GWAR) are embedded in the major coursework.

Select and complete coursework to meet the following requirements: 

• Upper division GE Area 3  must double count with World Culture & Language ​ 
  • Select from the following:
    • JAPN 350 - World Culture and Language: Japanese 
    • SPAN 350 - World Culture and Language: Spanish    
• American Institutions   

Students may select additional elective coursework if necessary to complete 60 units.