Sep 26, 2021  
Catalog 2020-2021 
    
Catalog 2020-2021 [ARCHIVED CATALOG]

BUS 306 - Fundamentals of Marketing


Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, use of marketing tools, strategic market planning and program development, organization and management of marketing and distribution value chain, product management, ethical and legal aspects of marketing along with corporate social responsibility, and applications of Internet marketing are studied. (Offered classroom-based, hybrid or online.)

Prerequisite(s)/Corequisite(s): [(Prereq: GE  B4 with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Fall, Spring

Units: 4