Aug 03, 2021  
Catalog 2020-2021 
    
Catalog 2020-2021 [ARCHIVED CATALOG]

BUS 436 - Agribusiness Strategy


Introduces key issues in agricultural strategy and marketing, including market structure, performance measures, strategic positioning and market dynamics. Competitive analysis of agribusiness and food/fruit/vegetable markets in terms of dynamics of pricing, entry/exit, and strategic commitment are presented. 

Prerequisite(s)/Corequisite(s): [(Prereq: BUS 202  with a C- or better and (Junior or Senior Standing)]
Typically Offered: Periodically offered

Units: 4