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Apr 19, 2026
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Catalog 2020-2021 [ARCHIVED CATALOG]
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BUS 468 - Business Analytics
Business Analytics (BA) refers to the use of technologies to collect & analyze complex info about an organization for data-driven decision making. BA helps in strategic & operational decision making by improving performance, optimizing customer relations, & monitoring business activity. Course provides an understanding of the BA capabilities using SAS for data visualization, decision support, text analytics, ethics, & other topics. (In-class, hybrid, or online format).
Prerequisite(s)/Corequisite(s): [(Prereq or Coreq: BUS 308 with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Spring term only
Units: 4
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