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Apr 26, 2024
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Catalog 2020-2021 [ARCHIVED CATALOG]
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BUS 626 - Marketing and Entrepreneurship
Students integrate literature (research & practice), historical perspectives, analytical tools, & theoretical frameworks to design & conduct a market analysis. Students make marketing-related decisions based on identification & analysis of target markets, marketing mix variables, & market feasibility. Students identify & analyze high potential opportunities & develop a plan to exploit those opportunities. Students contribute to the startup or growth of entrepreneurial/intrapreneurial ventures.
Prerequisite(s)/Corequisite(s): (Restricted to MBA students only)
Typically Offered: Fall, Spring, Summer
Units: 6
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