Aug 03, 2021  
Catalog 2020-2021 
    
Catalog 2020-2021 [ARCHIVED CATALOG]

BUS 322 - Integrated Marketing Communications


Integrated Marketing Com are explored by creating a new product. Develops marketing communication plans that include traditional methods such as advertising, sales promotion, public relations, direct marketing, and product placements as well as current social media platforms such as Facebook, Twitter, blogs, mobile marketing, location marketing, etc. Examines marketing communications over the product life cycle. (In-class, hybrid, or online format).

Prerequisite(s)/Corequisite(s): [Prereq: BUS 306  with a C- or better and (Junior or Senior Standing)]
Typically Offered: Fall, Spring

Units: 4