Aug 03, 2021  
Catalog 2020-2021 
Catalog 2020-2021 [ARCHIVED CATALOG]

BUS 323 - Service Marketing

Focuses on marketing as applied to service businesses. Topics include marketing a service vs. a manufactured product; marketing (planning, pricing, research, segmentation); customer loyalty; distribution channels; & advertising. Students identify a service industry, develop a marketing plan including situational & SWOT analyses, & action plans with success measures from a legal & ethical perspective. (Offered classroom-based, hybrid or online.)

Prerequisite(s)/Corequisite(s): [Prereq: BUS 306  with a C- or better and (Junior or Senior Standing) or Instructor Consent]
Typically Offered: Fall, Spring

Units: 4