Aug 02, 2021  
Catalog 2020-2021 
    
Catalog 2020-2021 [ARCHIVED CATALOG]

BUS 425 - Global Marketing


Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country’s market analysis, developing marketing strategies and marketing of a specific product or service.

Prerequisite(s)/Corequisite(s): [Prereq: (BUS 306  with a C- or better) and (Junior or Senior Standing)]
Typically Offered: Fall, Spring

Units: 4